Falcon Heene, the balloon boy: "We did this for a show"

If the story is half true, the hide tanning I expected the boy to get should by rights go to his dad, Richard Heene.

The 6-year-old Colorado boy thought to have floated off in a homemade balloon has raised questions whether it might have been an elaborate attention-getting family stunt.

Much more on that strange family where the above comes from.

Duh...

Update: From CNN:

Three days after the world watched a giant balloon fly through the air as a tearful family expressed fears that their 6-year-old boy could be inside, authorities announced what millions already suspected: The whole thing was staged.

Yep.