PETA Campaign Is 'Over the Top'?

PETA (pronounced like pita, but much less useful) usually tends to bring out the worst in my (admittedly bad as it is) soul. This time is not an exception. PETA thinkers have decided to exploit a case of a shark attack to promote vegetarianism in this way:

Mom of the shark's victim says it's "over the top". Since no one knows where exactly PETA's top is located, let's call it beyond the pale, where most of PETA's bouts of inspiration lead.

My carnivore response to that will be: when you persuade the shark, consider me persuaded as well.

And another thought, this time related to the PETA spokesperson in that case, one Ashley Byrne (here she is):

The goal of world-wide vegetarianism you people are peddling may be still over the horizon, but one thing you have succeeded to achieve: from now on every time I see a voluptuous blonde in a swimming suit or some other state of undressing, my first thought will be about ordering a nice juicy steak...

Thanks.