Citizens of Tel Aviv were surprised to see this strange hybrid car on the streets:
Aside of saying "Police on the standard police-colored front door and "Taxi" on the rear door, the bottom line says "Choose your drive".
The hood (bonnet for some) carries more information on the difference between the two possible drives:
What is presented here is a list of fines and other financial punishments inflicted on a drunk driver caught in flagrante. Coming up to a round sum of 25,000 NIS (around $7,000). That against an average of 50 NIS for a taxi ride.
The only problem with this PR gimmick I can see is the dearth of the cop taxis promoting this message. A TV and/or Internet campaign could have gotten the message further, I believe. So consider this my personal humble contribution.
Er... and if it counts, please be considerate if in the future I happen to be... you know...
10 comments:
$7,000, wow. Course, in the U.S., in some places, getting a drunk driving citation/arrest/what have you can get you fired from your job, which would make $7,000 look cheap.
Surely not proper, with those bare legs and partial decolletage.
Thanks for that link. I'm not surprised they can afford an Atlanta propaganda billboard, but I can't think of a less-liekly-successful place for their message
My Christian friends keep telling me that Jesus was a nice Orthodox Jewish boy. If he was alive today he would have served his mandatory Army service, be in the Reserves, study hard at a career and probably have a wife and a handful of kids. So much for Fakistinian lies.
My friends in the American Southwest wants a barrier like that one on their border. So much for sympathy.
Getting fired: yeah, that will be a bad way to punish a person for one drink too many.
Too bad. That or back to the golden dress ;-)
Well, right, but their propaganda effort is nothing if not insistent and seeps through slowly but surely.
RIght.
So Israel should counter it. Spend some money, you pikers. ;-)
Ha! Our talking heads are worth about nothing...
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