Citizens of Tel Aviv were surprised to see this strange hybrid car on the streets:
Aside of saying "Police on the standard police-colored front door and "Taxi" on the rear door, the bottom line says "Choose your drive".
The hood (bonnet for some) carries more information on the difference between the two possible drives:
What is presented here is a list of fines and other financial punishments inflicted on a drunk driver caught in flagrante. Coming up to a round sum of 25,000 NIS (around $7,000). That against an average of 50 NIS for a taxi ride.
The only problem with this PR gimmick I can see is the dearth of the cop taxis promoting this message. A TV and/or Internet campaign could have gotten the message further, I believe. So consider this my personal humble contribution.
Er... and if it counts, please be considerate if in the future I happen to be... you know...