Over the past week the hashtag #GazaUnderAttack has been used hundreds of thousands of times, often to distribute pictures claiming to show the effects the airstrikes.
Some of the images are of the current situation in Gaza, but a #BBCtrending analysis has found that some date as far back as 2009 and others are from conflicts in Syria and Iraq.
Welcome to the real world, BBC.
*Old habits die hard. Hey, "some" is still better than "none".