This is a cautionary and educational tale, told by Oren Shamir and re-posted here with his kind permission. Enjoy.
I'm
an Israeli. My grandmother was American and my mother grew up in
Brooklyn. I've worked for (and with) a few American companies. The
following story might highlight some of the cultural differences, the
way I see them.
Imagine you're an executive in a big American
company that makes home appliances. Your market research team suggests
that people may want to have straight bananas, since Americans love to
slice bananas up and put them in a sandwich or a cereal bowl, and
straight bananas are easier to slice.
You decide to try and solve
this problem using both of your R&D teams. One is located in the US
and the other in Israel. You call the two team leaders and tell them
what you need - a machine that bends bananas backwards to straighten
them up.
The American team leader says they will get right on it.
The next morning he posts a job opening on Linkedin, looking for a
banana expert. He hires a guy from CalTech who knows everything there is
to know about the molecular structure of bananas. He also hires two
more engineers and an industrial designer. Initially.
After
around 24-30 months of hard work, you have a sleek, shiny new machine
that bends bananas backwards and produces perfect, straight as an arrow
bananas 100% of the time, with any kind of banana that currently exists.
It costs about 300 dollars and needs as much power as a small
refrigerator.
At the same time, the Israeli team leader listens
to you for about 3 minutes then interrupts to say that this is a really
stupid idea. He doesn't know anybody who slices bananas. Israelis just
eat them. Although we usually do peel them first. He suggests you might
want to build a machine that peels bananas.
After a long, frustrating
meeting you give up. But on his way home, the Israeli team leader
thinks about what you asked him to do, and while he still thinks it's a
stupid idea, he likes the challenge. The next morning he calls a couple
of friends from the Kibbutz who grow bananas and then he lets you know
that his team will have a machine ready within a week.
After
exactly 11 days the machine is indeed ready and a demonstration is
scheduled. The machine is made out of spare parts of Uzi guns and costs
13$ to build. It also functions as an emergency torch. It looks like a
scaled down model of a tractor accident. It also produces perfect,
straight as an arrow bananas... in about 62.5% of the cases. 37% of the
bananas are either broken, squashed or toasted beyond recognition. About
half a percent of the bananas mysteriously disappear.
When you
note these shortcomings to the Israeli team they look at you with
complete puzzlement. The machine, they would tell you, does exactly what
you asked for and the PRD never stated it has to do it to ALL the
bananas you throw at it. Some bananas are obviously defective. Besides,
it was a stupid idea to begin with.
So this is how we are:
- We're really good at improvising
- We think we're smarter than most
- We help each other out
- We prefer to cut corners, and get to the chase
- We say exactly what we think (but we're not always happy with criticism)
- We LOVE to argue. We argue with our commanders in the army, with our professors in the university and with our bosses at work. We have a "healthy" disrespect for authority
- We love challenges and dislike wasted talent
- We like to tell stories
16 comments:
My submission for next week
http://pjmedia.com/richardfernandez/2014/02/16/inheriting-the-earth/
Thanks, gratefully accepted, I didn't really have time enough lately...
Well I would have to plead guilty of dealing with problems like the Israeli team more than the US team and I am a Canadian MOT. But yes Israelis are famously opinionated and blunt and it hasn't served them entirely badly.
What can I say: I was dealing with customers of Israeli companies abroad for too many years to mention, including catching lots of flak because of our behavior. But yes, the customers who get used to that manner (or the lack of it) usually get ahead of the competition.
And you don't spend hours wasted in meetings.
Well, in some bigger companies I wouldn't' care to mention, meetings are too long here too.
He was right, it was a stupid idea.
Er... I am afraid I lost you with this comment, unless it was meant for another post.
We all know the famous saying (dating back to about 1967) from Israel: "Miracles we can do; the impossible takes a bit longer" with the unstated coda, "who wants to do the impossible?".
The Israeli who said straightening bananas was a stupid idea. He was right. Reminds me of people who want to change a language when no individual can do that effectively. Only a community of the language's speakers and writers can. Yeah, I guess it's not very apt. My bad.
True.
Sorry, it's me who was too slow-witted to remember that part of the text.
Hmm, that sounds a lot like the motto of the Naval Construction Battalions, the famous Sea Bees of World War II:
"The difficult we do at once,
the impossible takes a little longer!"
I guess it is just a matter of getting use to Israeli rudeness and developing a thick skin.
It seems, based on this example, the best method is to let the Israeli team develop the first model and then let the American team refine it until it works 100%, more or less.
Snoopy, do Israelis argue like the Italians shouting at the top of their voices with big, open expressive hand gestures, sort of like Opera without the music?
In 1977, my Dad, my brother and myself went on a three week vacation in Ireland. We got my Mom some gifts to remember this trip, one of them being a beautiful neck scrafe. It was not until we gave it to her that we noticed that there was a small tag attached to it saying, "made in Israel"!
Yep ;-)
"do Israelis argue like the Italians shouting at the top of their voices with big, open expressive hand gestures, sort of like Opera without the music?"
Absolutely. This is why going to Italy was for me like staying at home, but with better food ;-)
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