05 October 2011

How to advertise strawberry (клубника) juice

This unconventional clip certainly does it:



It should be stated up front that the the word "strawberry" in Russian - "клубничка" - besides its prime meaning also stands for all kinds of erotic content. Well, whatever sells.

And a few technicalities:

  • The name of the enterprise that advertises its strawberry juice in that way is Lenin's State Farm - an interesting Soviet times anachronism.
  • The brand name of that juice is "Successful". Kinda strange, in Russian too.
  • It is nice to know that the old custom to protect one's fields or orchards using a salt-charged hunting guns is still alive and well.