15 October 2009

Testosterone drives men to buy fast cars

This is a result of a quite expensive research at Concordia University's John Molson School of Business. The chief conclusion is:

Testosterone is what drives men's desire to own fast cars, according to a study published in the journal Organizational Behaviour and Human Decision Processes.
Why was it expensive?
Researchers at Concordia University's John Molson School of Business in Montreal took 39 willing young men and let them take a cruise in a $150,000 Porsche 911 Carrera Cabriolet. The men were then asked to drive a 16-year-old Toyota Camry.
And to the quantitative side of the results:
The researchers found that in the sedan, the men's hormone levels remained low, but in the sports car, testosterone levels stayed high — with or without an audience.
Amazing, innit? Now Porsche can truthfully state that their four-wheeled penises have outstanding therapeutic powers as well as unmatched mechanics.

So, what else is new, you may want to ask? Only the subject of the next research: marriage as a result of high testosterone levels...

P.S. Could a person with low testosterone level lodge a claim for a Porsche now with Canadian health services ?