Some people may know about the story, some wouldn't:
The Israeli company, which sells a popular kitchen gadget that turns tap water into carbonated drinks, has a large factory in a West Bank settlement. When SodaStream announced that it would run an ad during the Super Bowl, the pro-Palestinian boycott campaign against the company reached a fever pitch.Indeed, if you google for "boycott sodastream" you shall find a myriad links. It is like the whole world and its mother in law are engaged in a war against one company.
Now check this out:
You may also want to read the article (first link in this post).