Evo Morales, Bolivia's first indigenous president and known for chewing coca leaves at UN meetings, has launched a drink featuring the leaf called "Coca Colla".This information puts the behavior of Mr Morales and his bosom buddy Caudillo Hugo into new light.
Intended to rival its more famous US cousin the fizzy drink is at the centre of a plan coca growers from Chapare in central Bolivia submitted to the government last week to boost coca production.Farmers proposed the name Coca Colla in reference to people living in the Andean part of the country.
But of course, Evo Morales only does what he knows to do best.
Last year, Mr Morales, who also heads the coca growers' union in the Chapare region, vowed to increase the expanse used to grow coca bushes by 20,000 hectares (49,420 acres) in the impoverished Andean country.More coke is for sure what the world needs right now. Yep...