Salma Hayek and a fashionable tag - uncensored photo

Here it goes:

I don't know about you, my dear reader(s), but when I see a scene like that, my only question is of a purely mercantile nature, that is "Cui bono?" - Who benefits?

Who benefits, indeed, of this show of solidarity, fairly useless in itself, like the endless on-line petitions and feel-good letters to the editor?

In this specific case I can see only two beneficiaries: first of all the delectable Ms Hayek herself and then the ogres of Boko Haram - from some additional publicity they crave as much as any Hollywood superstar.

WTF?