17 March 2017

Nike's Pro Hijab as a stepladder to XXI century

The new foray of Nike into the Islamic fashion would have passed unmentioned on these here pages. Whatever I am and whatever I do, fashion of any kind isn't of interest to me. Normally. So, if Nike people want to expand their market to the Islamic world, more power to them. Whatever.

However, this article on this same subject (some well meaning friend sent me) suffers from so many dumb superlatives that I couldn't resist. Starting with this headline:

'Pro Hijab'​ Nike's Latest Stroke of Marketing Genius

But wait, it is just an aperitive, so to say. Here comes a pearl:
No, the hijab and accompanying "What Will They Say About You?" ad campaign is far more about Nike marketing itself to the 1.6 BILLION Muslims across the world and winning their loyalty as the Islamic world rapidly modernizes in the 21st century.
"rapidly modernizes in the 21st century" - believe it or not. Seriously?

And if you want to know what is it Nike stands for and against, here is another good one:
We are seeing a wave of Islamophobia in the United States and across the world that is unprecedented in its scale and explicitness, as Donald Trump continues his attempt to institute a "Muslim ban" and French presidential candidate Marine Le Pen talks about outright banning the hijab and "burkini" swimsuit in public.

Well, Jim Weber is the Founder & CEO at Weber PPC - Marketing and Advertising, so he knows all about selling stuff, I guess. We better listen.